{"id":46,"date":"2016-09-08T13:24:35","date_gmt":"2016-09-08T12:24:35","guid":{"rendered":"http:\/\/zdravepoostrave.cz\/?page_id=46"},"modified":"2016-11-15T11:46:54","modified_gmt":"2016-11-15T10:46:54","slug":"o-projektu","status":"publish","type":"page","link":"https:\/\/zdravepoostrave.cz\/?page_id=46","title":{"rendered":"O projektu"},"content":{"rendered":"<p>A\u0165 u\u017e jezd\u00edme autem, na kole, m\u011bstskou hromadnou dopravou nebo chod\u00edme p\u011b\u0161ky, volba je v\u017edy na ka\u017ed\u00e9m z n\u00e1s. Ka\u017edodenn\u00edm rozhodov\u00e1n\u00edm o tom, jak\u00fd zp\u016fsob p\u0159epravy zvol\u00edme, ovliv\u0148ujeme zdrav\u00ed sv\u00e9 a sv\u00fdch bl\u00edzk\u00fdch, napln\u011bnost vlastn\u00ed pen\u011b\u017eenky i kvalitu ovzdu\u0161\u00ed, kter\u00e9 d\u00fdch\u00e1me. Jak\u00e9 jsou v\u00fdhody \u010di nev\u00fdhody jednotliv\u00fdch dopravn\u00edch prost\u0159edk\u016f? Pro\u010d d\u00e1t p\u0159ednost rad\u011bji tramvaji p\u0159ed automobilem? I na tyto ot\u00e1zce chce odpov\u011bd\u011bt projekt Zdrav\u011b po Ostrav\u011b.<\/p>\n<h2>Hlavn\u00ed c\u00edle projektu<\/h2>\n<ul>\n<li>Prohlouben\u00ed pov\u011bdom\u00ed obyvatel Ostravy o alternativn\u00edch form\u00e1ch dopravy, kter\u00e9 povedou ve sv\u00e9m d\u016fsledku ke zlep\u0161en\u00ed ovzdu\u0161\u00ed a kvality \u017eivota ve m\u011bst\u011b. Tento proces obn\u00e1\u0161\u00ed sezn\u00e1men\u00ed se zcela nov\u00fdmi pojmy, jako nap\u0159\u00edklad Park\/Bike&amp;Ride ve vztahu k dopravn\u00edm termin\u00e1l\u016fm, car-\/bike-sharing nebo dopravn\u00ed telematika, kter\u00e9 nov\u011b vstupuj\u00ed do dopravn\u00ed terminologie a \u017eivota ve\u0159ejnosti.<\/li>\n<li>Propagace nemotorov\u00e9 formy dopravy a motivace k frekventovan\u011bj\u0161\u00edmu u\u017e\u00edv\u00e1n\u00ed m\u011bstsk\u00e9 hromadn\u00e9 dopravy, p\u0159edev\u0161\u00edm t\u00e9 elektrifikovan\u00e9, vzhledem k jej\u00edmu pozitivn\u00edmu vlivu na \u017eivotn\u00ed prost\u0159ed\u00ed a dal\u0161\u00edm v\u00fdhod\u00e1m.<\/li>\n<li>Zm\u011bna chov\u00e1n\u00ed a p\u0159\u00edstupu ob\u010dana ve vn\u00edm\u00e1n\u00ed d\u016fle\u017eitosti kvalitn\u00edho stavu \u017eivotn\u00edho prost\u0159ed\u00ed a faktu, \u017ee i on s\u00e1m sv\u00fdmi \u010diny m\u016f\u017ee p\u0159isp\u011bt k jeho zlep\u0161en\u00ed a \u017ee tak u\u010din\u00ed za p\u0159edpokladu zm\u011bny sv\u00e9ho chov\u00e1n\u00ed.<\/li>\n<\/ul>\n<h2>Kde z\u00edsk\u00e1te dal\u0161\u00ed informace, kde se potk\u00e1me?<\/h2>\n<p>Realizace projektu zahrnuje informov\u00e1n\u00ed ve\u0159ejnosti o zdrav\u00fdch zp\u016fsobech dopravy formou tiskov\u00fdch zpr\u00e1v, tiskov\u00fdch konferenc\u00ed, reklamn\u00ed kampan\u011b na vybran\u00fdch akc\u00edch, \u010dl\u00e1nk\u016f v ti\u0161t\u011bn\u00fdch m\u00e9di\u00edch, outdoorov\u00e9 (velkoplo\u0161n\u00e9) reklamn\u00ed kampan\u011b, inzerce v region\u00e1ln\u00edm televizn\u00edm a rozhlasov\u00e9m vys\u00edl\u00e1n\u00ed, inzerce na webov\u00fdch port\u00e1lech, na webov\u00fdch str\u00e1nk\u00e1ch m\u011bsta Ostravy, soci\u00e1ln\u00edch s\u00edt\u00edch \u010di prost\u0159ednictv\u00edm ti\u0161t\u011bn\u00fdch materi\u00e1l\u016f (informa\u010dn\u00ed let\u00e1ky a bro\u017eury).<\/p>\n<p>R\u00e1di se s v\u00e1mi potk\u00e1me na zaj\u00edmav\u00fdch akc\u00edch b\u011bhem tohoto a p\u0159\u00ed\u0161t\u00edho roku. Uvid\u00edme se nap\u0159\u00edklad na \u010cesk\u00e9m b\u011bhu \u017een, Za\u017eij Ostravu jinak, Dni otev\u0159en\u00fdch dve\u0159\u00ed Radnice m\u011bsta Ostravy nebo Dni Zem\u011b. Zde pro v\u00e1s budou p\u0159ipraveny na\u0161e st\u00e1nky se zaj\u00edmav\u00fdmi informacemi a v\u011b\u0159\u00edme, \u017ee i atraktivn\u00edm doprovodn\u00fdm programem.<\/p>\n<p>Proto\u017ee m\u00e1 i doprava sv\u016fj pod\u00edl na zhor\u0161en\u00e9m stavu ovzdu\u0161\u00ed, p\u0159ipravujeme na podzimn\u00ed a zimn\u00ed m\u011bs\u00edce speci\u00e1ln\u00ed akci &#8222;Nech auto doma&#8220;, kter\u00e1 bude v obdob\u00ed zhor\u0161en\u00fdch rozptylov\u00fdch podm\u00ednek apelovat na \u0159idi\u010de, aby sv\u016fj v\u016fz pou\u017e\u00edvali zodpov\u011bdn\u011b.<\/p>\n<p>KONTAKT: <a href=\"mailto:zdrave@ostrava.cz\">zdrave@ostrava.cz<\/a>, administr\u00e1to\u0159i Michal Bayer, Michal Gacka, Petr Havr\u00e1nek<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A\u0165 u\u017e jezd\u00edme autem, na kole, m\u011bstskou hromadnou dopravou nebo chod\u00edme p\u011b\u0161ky, volba je v\u017edy&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/zdravepoostrave.cz\/?page_id=46\">\u010c\u00edst cel\u00fd \u010dl\u00e1nek<span class=\"screen-reader-text\">O projektu<\/span><\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-46","page","type-page","status-publish","hentry","excerpt","zoom","full-without-featured","even","excerpt-0"],"acf":[],"_links":{"self":[{"href":"https:\/\/zdravepoostrave.cz\/index.php?rest_route=\/wp\/v2\/pages\/46","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zdravepoostrave.cz\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/zdravepoostrave.cz\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/zdravepoostrave.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zdravepoostrave.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=46"}],"version-history":[{"count":12,"href":"https:\/\/zdravepoostrave.cz\/index.php?rest_route=\/wp\/v2\/pages\/46\/revisions"}],"predecessor-version":[{"id":260,"href":"https:\/\/zdravepoostrave.cz\/index.php?rest_route=\/wp\/v2\/pages\/46\/revisions\/260"}],"wp:attachment":[{"href":"https:\/\/zdravepoostrave.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=46"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}